Greenwashing and climate claims: New rules will apply in Switzerland from 2025
Sustainability is no longer a niche topic, but an essential component of modern corporate communication. More and more companies are presenting themselves as "green", "climate-neutral", "CO₂-neutral", "net zero" or "sustainable". However, not all of these messages are serious and can be taken at face value. Many consumers feel deceived by so-called "greenwashing" strategies, as environmental claims are often used that are barely verifiable or even misleading. This is where the new Art. 3 para. 1 lit. x of the Swiss Federal Act against Unfair Competition (UCA) comes in, which now creates clear rules for climate-related claims.
