Advertising despite objections: the FDPIC draws a clear line
Newsletters, text message discounts and event invitations are indispensable marketing tools for many businesses. However, any business that continues to send marketing messages to customers despite them having unsubscribed, or ignores requests to have their data deleted, risks more than just upsetting recipients. A new EDÖB ruling makes it clear: Opt-out means opt-out — and data protection in marketing must be technically effective. The ruling also makes it clear that it is not merely a question of whether companies correctly formulate their marketing policies on paper. Objections and requests for deletion must actually be implemented across all systems and communication channels.