EU Packaging Regulation: What Swiss retailers need to change now
The new EU Packaging Regulation (PPWR) will, in principle, come into force on 12 August 2026 – and its scope extends beyond the Swiss border. Anyone supplying packaged products from Switzerland to the EU or selling directly to EU customers must comply with new requirements regarding packaging design, recyclability, documentation and producer responsibility. Online retailers, in particular, face additional obligations. Anyone who only begins to review their packaging and bring it into line with the new requirements in 2030 is therefore likely to be too late.