Temu under observation: How SECO is taking action against misleading advertising
Due to numerous complaints about misleading and aggressive sales practices, SECO was forced to take regulatory action against the online platform Temu. In an exemplary procedure, the Swiss competition authority prevailed against the internationally active provider and forced significant changes. The Temu case thus symbolises the increasing enforcement of national consumer protection standards against global platforms - and sets an important precedent for Swiss online retail.
