IGE wins “Swissness” lawsuit: Indications of origin enforced in court for the first time
A historic ruling strengthens the protection of Swiss indications of origin: The Swiss Federal Institute of Intellectual Property (IGE) has prevailed against Zug-based BDSwiss AG in the Bern Commercial Court. This marks the first time that Swissness legislation has been applied in court. What does this mean for companies, brand strategy, and legal compliance? How will the Swissness criteria affect international corporations based in Switzerland in the future? What needs to be considered in IP due diligence? We explore these questions in this article.