More transparency for communication platforms: An overview of the new Swiss Platform Act
With the recently launched legislative process, the Federal Council wants to oblige large online platforms and search engines such as Google, Facebook, TikTok, and X to ensure greater fairness, transparency, and user rights. Users are to be better protected in the future—from reporting and complaint procedures to clear information requirements and greater data and advertising transparency. This is a historic step toward regulating digital infrastructure in Switzerland.