Platforms under pressure: Mutual price agreements with the price regulator as the new reality in Switzerland
The Swiss price regulator has concluded mutual agreements with internet platforms such as Ricardo and ImmoScout24 for the first time. This novel regulatory measure has potentially far-reaching consequences for digital platform operators, advertisers, and market regulation. We analyze the legal basis, regulatory instruments, and practical consequences of this development in the context of competition law and the digital economy, and show why this step is more than just a “deal” between authorities and tech companies.