Energy efficiency labelling on Google Ads: When businesses are liable for incorrect adverts
An electrical appliance retailer commissions Google to independently promote its products. In its judgment of 11 March 2026 – I ZR 28/25, the Federal Court of Justice (BGH) had to decide whether the electrical appliance manufacturer was liable for Google’s failure to correctly label energy efficiency classes, and ruled in the affirmative. In doing so, the court clearly highlighted the differences from its ‘Liability for Affiliates’ decision.